To better handle the volume of traffic and transactions, Sports Direct sought a scalable, available, and robust e-commerce platform, enabling content managers to easily maintain and update the site. The legacy system presented a number of concerns:
- Non-scalable and expensive to maintain
- Labour intensive: only technical staff could update and upload new content
- New front-end web technologies not utilised
- Deployment of new brand websites was too time-consuming
As new brand acquisitions increased, maintaining a legacy system with a challenging set-up became a struggle. Bringing newly acquired third-party websites into the existing e-commerce team before deployment was essential by unifying supplier extranets and integrating Sharepoint into the platform. This process delayed customers’ ability to purchase immediately, consequently Sports Direct required a Microsoft.NET Solution to de-couple their e-commerce offerings from the previous system to a more resilient online infrastructure to allow for a rapid return on investment.