The Wallace Collection

Optimising Event & Membership Management at The Wallace Collection

The Wallace Collection is one of London’s most celebrated museums, home to world-class fine and decorative arts. To enhance how they manage members, ticketing, and venue hire, the museum partnered with Cantarus to implement a tailored Dynamics 365 CRM solution - including a custom integration with their online ticketing platform, Digitickets.

Smart Integration with Digitickets

Cantarus have built a custom integration to Digitickets, an online ticketing system, utilising Microsoft's Power Automate which is a low-code workflow automation engine. The integration provides the Wallace Collection a 360 degree view of their customers with all membership and exhibition ticket sales automatically feeding into Dynamics 365 to enable streamlined reporting and marketing.

Streamlined Venue Hire Operations

The solution is also used by the venue hire team to manage different venues at the museum for private event hire. CantarusCRM's events solution has been extended to meet this requirement. Cantarus have also utilised the calendar control that is native to Dynamics 365. The calendar control allows you to view a set of records in a calendar, making it clear and easy to see any records that rely on a date field.

The Wallace Collection’s move to Microsoft Dynamics was not straightforward, and the process was complicated further by the pandemic which put everything on pause for 9 months right at a crucial stage. We were incredibly grateful to the team at Cantarus who were flexible and adaptable in difficult and changing circumstances. Without their support, we would have struggled to get the project off of the ground!

Sarah Harmer Director of Development at The Wallace Collection

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