Working as a remote team, the designers collaborated using online whiteboarding tools. The client was heavily involved from the start and we held weekly project meetings to show progress and gather feedback.
Rather than looking at the logo in isolation, we explored the brand holistically and proposed two clear directions; Calm: focusing on ideas around wellbeing and clarity of mind, and Energy: embracing the sport and activity heritage of YST. We presented both options to the client before selecting the energy route. Multiple approaches were then developed around this core theme, which we shared through mood boards.