Sports Direct is the UK’s largest sports retailer, operating over 400 stores in the UK alone. The company also runs a number of well-known sub-brands, such as USC, Flannels and Lilywhite’s.
Cantarus had already with Sports Direct on many previous projects including the design, implementation, and support for the entire Sports Direct web estate. Sports Direct had previously collaborated with Cantarus during the development of their e-commerce website, which has been well-received by both the client and its customers.
To expand their online shopping presence, Sports Direct wanted a cross-platform mobile/tablet e-commerce app to complement their in-store and internet browser shopping experiences. The app needed to deliver an outstanding UI experience by taking full advantage of the features afforded by the mobile platform.
Sports Direct wanted each customer to receive personalised content directly to their device with the aim of increasing user engagement and driving long-term relationships.
Additionally, Sports Direct asked for the app to be developed as a white label product that could be easily rebranded for any of Sports Direct’s retails brands, including USC, Lilywhite’s and Gelert.