ECA

Powering the Future for the ECA

The Electrical Contractors’ Association (ECA) is the UK’s leading trade association for the electrotechnical and wider engineering services industry.

ECA had ambitious plans to drive more forward-thinking services and value to its 3,000+ members. With the continuing shift in behaviour to mobile and app usage, ECA needed to adapt to meet these changes.

They wanted an app that would assist members with their day-to-day work and provide quick, easy access to key information and services while working on-site. They began to search for a digital partner that could help them unlock new avenues of communication and service delivery.

Our in-house expertise across app development and design, as well as our reputation working with 50+ membership clients, made us the perfect fit to solve their business challenges.

the sign in page of the ECA app on mobile

Powered by our member engagement platform, MemConnect, we built the MyECA app to complement the existing website but provide a more personalised, highly engaging user experience.

One of ECA’s core requirements for the project was having a digital platform that was easy for members to use on the go, so we worked closely with the team to advise on the best UX and UI designs that would drive significant engagement.

We built a fully bespoke sign-up journey for members, making it effortless for members to register within the app itself or log in with their existing website password if they have one. The app has increased and improved engagement between ECA and its members and provided quick access to an array of ECA information. This means there’s less need for members to contact ECA directly anymore, freeing up more of their time to focus on the important stuff.

Two people in hard hats reviewing information on a notepad

pages showing news, benefits and events for ECA members

Key Features

The ability to search and download important documentation, including technical certificates and guidance,
Easy-to-use and save resources for quick future reference,
Stay up to date with the latest ECA news,
View upcoming events and webinars to book online,
Access to member benefits information,
Find other ECA members to work with and view their contact information.

The Results

The app launched at the end of 2021 and has since accumulated a 5.0-star rating on both the Apple and Google Play App Stores. The app has strengthened ECA’s digital presence even further, providing a solid platform for future growth of the organisation.

Launching the app was just the beginning. We’ll continue our partnership with ECA going forwards and provide consultancy on their future digital plans as well as support them with the development of their Kentico-based websites.

We were proud to partner with Cantarus to produce the MyECA app. Cantarus has nourished a pool of skilled developers and designers with deep knowledge who create exceptional digital results. The MyECA app is easy to use and intuitive, and will really help our members to work more efficiently going forwards.

Daniel Bailey Head of Marketing, Communications and Digital Transformation

Want to know more?

Our Head of Product Delivery, Rebecca Doran, would love to chat with you about your app and community needs.

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