A Clear, Effective Communication Device
Previously, the EIC was a very UK-centric organisation that mainly focused on running events for members. More recently, however, EIC has transitioned to a more global focus with a wider remit including data services and recognition of excellence within the community. Despite this rapid change in recent years, the EIC website hadn’t kept pace due to various factors like investments and attention going into other areas. EIC was keen to calibrate their online presence with the organisation itself and deliver a dramatically improved website that better serves the community long-term and ultimately reflects the internal shift.
Following a number of on-site workshops with the EIC team, we formulated a robust plan of action with a focus on aligning EIC’s business strategy with its member value, before making these goals into key requirements for the web. The new website objectives included:
- Increase lead generation,
- Increase member sign-up and enquiries,
- Increase event bookings,
- Provide access to the wider content team to allow them to amend content independently.