Experience vs Value
Rob Helsby | Creative Director | Cantarus
.jpg?mode=crop&width=1920&format=webP)
Key themes explored during the session included:
If the themes discussed during the session resonate with your organisation, here are four practical ways to start improving member experience today.
Plot your own services and identify where to focus first. A simple tool you can use in your next team meeting.
Ask someone outside your team to find five pieces of content on your website without using search. You'll learn more in 20 minutes than a month of internal review.
Pick one transactional journey, like joining, renewing, booking an event. Complete it end to end and note every moment of friction. You'll be surprised what you find.
MX doesn't belong to one team. Get the right people in a room (or a FigJam/Miro board) and map the challenges you're each working on. Overlap is always there.
Futureproofing a 100-Year Brand: How CIM and Cantarus Redefined Purpose, Platform & Proposition
Unifying Brand, Content and Experience for one of Travel’s Biggest Voices
Establishing the digital foundation for the House of Architecture
Whether you're looking to optimise key member journeys, identify areas of friction or create more value from your digital channels, we'd be happy to help.
