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BVCA High Growth 2019 Website

A refreshed design for the High Growth event microsite to increase awareness.

The Challenge

BVCA High Growth is the UK’s leading event for growth companies partnering with venture and growth capital to achieve scale. It is also one of the key flagship events held annually by BVCA, promoted heavily over the course of the year through direct mailings, at events, and through advertisements in event programmes.

As the event is aimed at high growth companies and entrepreneurs, it was crucial that the 2019 event microsite was visually appealing, easy to navigate, and representative of BVCA’s theme: Ambition Meets Investment.

Increasing Awareness to Drive Results

After the success of the previous year’s event, BVCA approached Cantarus to design another microsite for their 2019 High Growth conference. We were confident that we could continue to drive exceptional results and help BVCA put on a successful event.

The fundamental goal of the site was to drive awareness of the event, increase engagement, and ultimately get more bookings. As the theme was centred around ambition and investment, we needed to ensure the design represented the notion of drive and growth.

BVCA required a more modern, refreshed design than previously. That being the case, we completely stripped back the previous site and started from scratch. We knew the site needed to make an impact and raise awareness, so we made sure the user could find all the information they needed while enjoying an attractive, more contemporary experience. We wanted a site that could tell a story as the user scrolled down the page, whilst making it easier for them to navigate between pages.

In terms of the colour palette, we decided to move away from the previous dark design to using various shades of blue which felt much more sophisticated and modern. The use of the diagonal design cutting through the imagery had a big impact, representing the concept of forward-thinking. To portray professionalism even further, we changed the photo gallery to make it a more modernised, eye-catching experience.

Functionality also needed improving, so we included plenty of interactive elements and animations throughout to enhance the experience for users. We created a smaller, more slimline navigation as we felt this had a more contemporary look and feel compared to the previous year. The static footer from the previous site was also removed as this hindered some of the functionality. We added a Twitter section directly on the homepage to encourage more use of the social media channel and better engagement at the conference itself.

The 2019 microsite is much more visually engaging than before, with more refined use of white space and a simplified user experience (UX) overall.

The Results

The High Growth campaign site ran from February to July 2019, and the results from both the site and the event itself were a huge success:

  • 500+ delegates registered,
  • From 14 January to 20 July 2019, there were 65,281 impressions on Twitter (the number of times users saw the Tweet),
  • 203 tweets posted using #HIGHGROWTH2019,
  • 379 engagements (total number of times a user has interacted with a Tweet),
  • 39,602 pageviews across the site,
  • 12,518 pageviews on the homepage.

Delegate feedback rated at 67% Excellent and 33% Good on the day. Cantarus has already designed the 2020 High Growth microsite so be sure to check it out!

The 2019 High Growth microsite looked fantastic, every year Cantarus push the boundaries applying the High Growth event ident in the most creative of ways. The site was modern, intuitive and fully responsive. It helped drive 500+ bookings and contributed massively towards making this event the premier gathering for growth companies partnering with venture and growth capital. The Cantarus team were brilliant from start to finish – they're easily the most flexible, diligent, competent and creative agency I’ve worked with.

Greg Whittaker, Marketing Manager