Increasing Awareness to Drive Results
After the success of the previous year’s event, BVCA approached Cantarus to design another microsite for their 2019 High Growth conference. We were confident that we could continue to drive exceptional results and help BVCA put on a successful event.
The fundamental goal of the site was to drive awareness of the event, increase engagement, and ultimately get more bookings. As the theme was centred around ambition and investment, we needed to ensure the design represented the notion of drive and growth.
BVCA required a more modern, refreshed design than previously. That being the case, we completely stripped back the previous site and started from scratch. We knew the site needed to make an impact and raise awareness, so we made sure the user could find all the information they needed while enjoying an attractive, more contemporary experience. We wanted a site that could tell a story as the user scrolled down the page, whilst making it easier for them to navigate between pages.
In terms of the colour palette, we decided to move away from the previous dark design to using various shades of blue which felt much more sophisticated and modern. The use of the diagonal design cutting through the imagery had a big impact, representing the concept of forward-thinking. To portray professionalism even further, we changed the photo gallery to make it a more modernised, eye-catching experience.
Functionality also needed improving, so we included plenty of interactive elements and animations throughout to enhance the experience for users. We created a smaller, more slimline navigation as we felt this had a more contemporary look and feel compared to the previous year. The static footer from the previous site was also removed as this hindered some of the functionality. We added a Twitter section directly on the homepage to encourage more use of the social media channel and better engagement at the conference itself.
The 2019 microsite is much more visually engaging than before, with more refined use of white space and a simplified user experience (UX) overall.