We decided it was only fitting for the whole concept to be based around a game of chess – exuding professionalism, but still being fun and innovative.
The goal was to drive awareness and get bookings, and so to achieve this, Cantarus created a mobile responsive website to ensure the overall user experience was easy and smooth.
We used elements of the chess pieces for certain sections, while being creative for the registration phase. The main header banners were scheduled in such a way that they were playing a game of chess from the Super-Early bird, Early bird and the full price depicting a check-mate.
For the agenda section, we used our interactive Cantarus Core Timeline module, which not only split the agenda between the two days, but also by the day i.e. splitting morning, mid-morning, afternoon and evening sessions, where a user could click any section and scroll down the timeline to reveal what sessions would be taking place in that time-slot. We ensured that the navigation menu would always stick to the top of the site with a clear ‘book now’ call-to-action, which stood out to drive registration.