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CIA Website

Developing the Chemical Industries Association Website in both desktop browser and app form.

Combining Disparate Websites in CIA Web Estate

The Chemical Industries Association (CIA) is committed to providing expert advice and services to their members, including training for implementation of new regulation, alerts to changes in policy & legislation, and guidance on how to engage with regulators.

The CIA is the most influential association in the industry and utilises its leverage to affect policy change for the benefit of its members. The organisation is recognised as an expert in safety, environmental and employment issues, on both a domestic and international level.

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Migrating Existing Content to a New CMS

The CIA’s web estate included six separate websites, which while maintained under the same CIA brand, didn't adhere to a consistent theme or structure.

The CIA wanted all of the websites to be redesigned, following an overarching style, which would ensure that their visual identity was easily recognisable.

Our in-house design team rejuvenated the existing web design, maintaining a universal motif across the entire site. This both improved the overall trust of the CIA brand and led to a more cohesive user experience.

The CIA had also asked for these separate sites to be migrated onto a single platform, making changes easier to implement across their web estate. After a thorough review, existing content was migrated to the DNN Evoq platform, facilitating a unified look and feel across the entire web estate, as well as allowing the CIA’s internal content editors more control over their messaging. However, the CIA was unable to demonstrate its depth of content due to the constraints of the existing design. As such, we developed a content slider to serve as the focal point of the home page in order to present content in a more effective way.

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The move to the DNN Evoq platform allowed for a smooth integration with the CIA’s membership provider, Silverbear. To accompany the improved content structure, the content personalisation features that we incorporated into the new websites ensured that each CIA member felt valued as an individual. Once logged in, each member receives a personalised package of news, event listings and professional qualification information which enhances the overall member experience.