We wanted to ensure that user experience (UX) was dramatically enhanced for IPEV members.
We delivered an impactful, intuitive concept for the redesign of the IPEV site, identifying responsiveness at the heart of the design process. We wanted to achieve an elegant and highly practical experience across all devices, catering for mobile and tablet traffic rather than just desktop.
The design included:
- A clear, engaging homepage hero banner with subtle parallax animation,
- Sparse imagery, prioritising clear hierarchy of information,
- Minimalistic aesthetic – making the most of white space to provide clearer communication,
- Understated animation to complement the design.
Although modernising the site was crucial, we didn’t want to completely change the previous look. We made sure to include aspects such as the monochrome palette and iconography, but instead making these colours much bolder and more striking to deliver a more contemporary appearance and feel.
A clear and intuitive content management experience ensures that content can be kept up-to-date and consistent across the site. By re-platforming the IPEV website onto DNN, an award-winning enterprise CMS solution, content managers were empowered with the ability to easily create and modify pages without any prior technical knowledge. The powerful, built-in workflow engine has allowed the delegation of content creation across the team, while giving managers a final approval step before any changes are made visible on the live site.
The news publication system was highlighted as a particular pain-point with the previous system. Through the modular structure of DNN, we were able to implement the Cantarus Core Dispatch plug-in – a bespoke news and blogging solution that enables the maintenance of structured content through a dedicated, semi-headless content management area. By separating the management and visualisation of news articles, content can be surfaced through consistent templates across the site automatically, significantly reducing the manual effort involved in keeping content fresh.
Another key requirement for IPEV was enhanced navigation to better serve user needs, so we incorporated a full-screen menu to allow users to navigate effortlessly around the site. By taking over the whole screen, users are presented with far fewer distractions and can explore the site more instinctively.