Bringing Shareable Content to the Forefront
It was critical for an organisation like the IPT, that prides itself as being a reliable source of information and an engagement platform for parliamentarians and the wider public, that the site had a uniform look and feel for each page.
A cohesive web brand also drives search engine click-through rate, delivering built-in SEO benefits without any additional optimisation required from the IPT.
Case studies now allow the IPT to highlight the unique work they do, and show concrete evidence of how they are benefitting stakeholders. By incorporating shareability throughout the new site, we leveraged the fantastic content that was consistently being produced by the IPT and allowed for it to be shared by users - introducing it to new audiences and improving brand visibility all-round.
Events, Training, and Fellowships were each given a greater level of focus on the new site. Training and Fellowships were strengthened by case studies, which demonstrated the impact of the IPT’s key initiatives.
The new and improved design, usability and functionality of the site has given the IPT team the ability to increase the quality and frequency of interactions with both members of Industry and Parliament. The IPT has since seen a huge increase in the number of event bookings, with each event in 2018, in particular, being oversubscribed.