Bring shareable content to the forefront
We created a uniform look and feel for each of the pages on the website, which is critical for an organisation such as the IPT that prides itself as being a reliable source of information and engagement platform for parliamentarians and the wider public.
A cohesive web brand also drives search engine click-through rate, delivering built-in SEO benefits without any additional optimisation from the IPT.
Case studies now allow the IPT to highlight the unique work they do in the field and show concrete evidence of how they are benefitting stakeholders. By incorporating ‘shareability’ throughout the new site, we leveraged the excellent content that was consistently being produced by the IPT and enabled it to be shared by users, introducing it to entirely new audiences and improving brand visibility.
Events, Training and Fellowships were each given a greater level of focus on the website. Training and Fellowships, in particular, were strengthened by case studies, which demonstrated the impact of the IPT’s key initiatives.
The new and improved design, usability and functionality allows the IPT team to increase the quality and frequency of interactions they hold with both members of Industry and Parliament. The IPT has seen a huge increase in the number of event bookings - with each event in 2018 being oversubscribed.