MemberWise can utilise personalised push notifications to promote their events and funnel users towards their outstanding news content and industry insights, bringing members back to the app time and again. Benefit delivery, not spam. Blogs and other resources are integrated from the main website but optimised for a better user experience on mobile. It was important to MemberWise that the app was not a separate content silo to the existing website, and therefore content is pulled directly from the MemberWise site in real-time. MemberWise also required their annual national conferences and Select Seminars to be viewable and browsable. Consequently, we built an Events Calendar inside the app which lists all upcoming events, and these can then be added to the user’s personal calendar.
Given MemberWise’s position within the membership industry, it's the first place to check for membership professionals looking to transition to a new role. Providing a great mobile job experience was identified as a huge value add because it is one area that is less likely to be used on a desktop at work. Jobs can be searched for by keyword and members are able to browse through new jobs seamlessly. Members can also communicate effortlessly with each other via the messaging functionality – messages will go straight to another member’s inbox. It is also quick and painless to locate other members via the member directory.