Putting the User in control
After a successful discovery phase, we designed a new website for IoD that would firmly place the user at the centre of the experience. We wanted the user to be fully in control, with a personalised experience on all devices - mobile, tablet and desktop.
The site was also built to be linearly scalable in order to increase traffic, and ensure that users receive a consistently exceptional experience.
Our Development team completely overhauled IoD's information architecture, enabling the user to quickly find relevant information, such as the history of the organisation, or the benefits of becoming an IoD member, as these are areas of the site which needed to be readily available and easy to locate. We also made sure that all of the IoD’s internal and external systems were integrated into the new platform, easing the transition between the two websites.
Internal users are just as important as external users. This being said, we built the new site with an intuitive content management system, allowing staff of all IT abilities to edit content easily, eliminating any content duplication throughout the site.
We implemented a solution that not only provided a short-term upgrade on the existing site, but was also sufficiently flexible and agile to adapt to future challenges and opportunities the IoD might face.