The IoD’s existing website didn’t match the reputation of its service offering. IoD wanted a website that would convey a clear picture of exactly what it is the IoD do, and how they can benefit current and prospective customers.
The site’s inability to effectively promote IoD had the potential to harm the brand’s image, as well as impact membership sign-up rates. It quickly became clear that it wasn’t well-suited for their future plans. As such, together with our membership solutions partner Silverbear, we completely redesigned the IoD website to not only exceed their expectations but truly bring their visions to life.