We incorporated various animations and built a mobile responsive website to ensure a better overall user experience.
Following the theme of Transformers – all about how to prime growth equity companies and investors for success, and transform them into a powerhouse, constantly on the move – Cantarus’ concept for the High Growth microsite was centred around this idea of motion and movement.
Our goal was to drive awareness, and ultimately get bookings for the event. In order to achieve this, Cantarus created a mobile-optimised website to ensure the overall UX and ease of navigation was intuitive, with plenty of interactive elements and animations throughout. The homepage had clear call-to-actions for pricing, which was then easy to navigate through to the booking page. As this was a high-profile event, the sponsors’ logos were also featured prominently not only on the homepage, but across the whole site. The site had a very crisp, professional feel to it which was really important. We wanted to make sure that the site was clean and easy to use as the delegates could appreciate this.