The app was due to be released in the week leading up to the event, so memcom needed to make sure it was marketed as much as possible.
Cantarus collaborated with the memcom team, providing them with our exclusive Influencer Package. This allowed memcom the ease of creating stimulating content which would drive interest in the app before the big day. The Package provided engaging content for memcom to promote, which social media channels to use, and the dates and times to schedule the posts for. We created the Influencer Package for the month leading up to the event to ensure optimal promotion of the app, with enough time to guarantee it was front of mind for delegates, and to build excitement in the launch.
Along with social content, we created corresponding assets for the social posts which fit the memcom brand, but also showed previews of the app and what was to come. We wanted to ensure extensive downloads of the app before and on the day of the conference, so it was vital that the posts and images would really ‘sell’ the app.
The posts were published by key influential stakeholders at memcom with large followings and engagement on their social channels. As such, we knew that the posts would naturally get a higher reach and target relevant people interested in the event. Part of our Influencer Package also included a short article about the app launch to be shared on LinkedIn via the influencer, which we then shared on our channels for higher awareness and reach. This further increased anticipation before the release.
As well as regular promotions of the app online by memcom, our social media team at Cantarus continued to share and engage with the posts as well as prepare our own content calendar around the event which would supplement the efforts delivered by memcom’s marketing team. It was fantastic to see the reaction memcom were getting from their followers and the engagement the posts were receiving.